Software and AI for industrial distributors

We build quoting tools, ERP integrations, and AI that takes the busywork off your team.

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Where distributors lose time

Most distributors we talk to run on an ERP, a stack of spreadsheets, email, and a website that doesn’t connect to any of it. Much of the day goes to reading and retyping, which is exactly the kind of work AI now handles well.

  • Quotes that take days

    Pricing lives in spreadsheets and in people’s heads, so every RFQ waits on whoever knows it.

    AI reads the RFQ, matches the parts, and drafts the quote for a rep to check.

  • Stock numbers nobody trusts

    When the ERP and the warehouse disagree, sales has to call and check before every promise.

    We sync the two, and AI flags mismatches before they reach a customer.

  • Systems that don’t talk

    Orders get retyped from email into the ERP, then again into the CRM.

    AI pulls order details out of emails and PDFs and enters them once, everywhere.

What we build

Custom software built around how you already work, with AI handling the reading, retyping, and searching your team shouldn’t have to do.

  • AI quoting and order entry

    AI reads incoming RFQs, purchase orders, and emailed spreadsheets, pulls out the line items, matches them to your part numbers and pricing, and drafts the quote or order. Your team reviews it and sends it.

  • AI search and assistants

    Plain-language search across your catalog, spec sheets, and certifications, for your inside sales team or your customers. Answers come from your own data with the source attached, and the assistant says so when it doesn’t know.

  • ERP and CRM integration

    We connect the ERP and CRM you already run, including NetSuite, Epicor, Infor, SAP, Microsoft Dynamics, Salesforce, and HubSpot, so customer, order, and pricing data only gets entered once.

  • Automation and custom tools

    Approvals, notifications, and reporting that run on their own, plus internal tools like bid tracking and field apps. AI handles the reading and sorting that used to sit in someone’s inbox.

  • Inventory management

    Real-time stock and availability across branches and warehouses, visible to your sales team and, if you want, to your customers.

  • B2B websites and e-commerce

    Online catalogs built for technical buyers, organized by product family and spec, with customer accounts, account pricing, and quote requests for anything you don’t sell off the shelf.

Warehouse worker in a hard hat reviewing orders on a laptopChecking stock on a tablet in a warehouse

How we work

  1. Discovery call

    We learn how quotes, orders, and inventory move through your business today, and where they get stuck.

  2. A written plan

    You get a plan that lays out what to build first, what it connects to, and what it costs.

  3. Build, launch, support

    We build in stages, launch alongside your team, and stay on to support and improve it.

Working with STS has completely transformed how we operate. From automating our quoting process to seamlessly integrating our back-office systems, they’ve helped us solve challenges we didn’t even realize were holding us back. Their expertise in optimizing workflows and inventory management has boosted our efficiency and allowed us to focus on growing the business. I highly recommend their services to any industrial company looking to streamline operations and improve productivity.

Ryan KeySouthwest Valve

Recent work

A few of the industrial companies we build for.

B2B e-commerce

Southwest Valve

Houston, Texas

An online catalog for a distributor of valves, flanges, and fittings. Products are organized by family and configuration, such as butterfly valves by lug, wafer, and grooved, across manufacturer lines including Orbinox, Walworth, Powell, ANIX, and Techno-Check, with account features for repeat B2B buyers.

E-commerce with quoting

SECOR

An online store with a quoting workflow built in. Standard products go straight to checkout, while non-stock and configured items route to a request-a-quote flow so the sales team can price them.

Bid and project management

Specialized Construction

A custom platform for tracking opportunities, bids, and projects. We met with estimators, finance, project managers, and field staff to build one system that works for each of them.

Frequently asked questions

What kinds of companies do you work with?

Industrial distributors and suppliers: valve, flange, and fitting distributors, pipe and PVF suppliers, MRO and industrial supply houses, and the construction and industrial services companies that buy from them.

Where does AI actually help a distributor?

In the reading and typing your team does all day. AI pulls line items out of emailed RFQs and purchase orders, drafts quotes and orders for a rep to check, answers product and spec questions from your own catalog and datasheets, and sorts incoming requests so the right person sees them.

Can you work with the ERP we already have?

Yes. We integrate with the ERP and CRM you already run, including NetSuite, Epicor, Infor, SAP, Microsoft Dynamics, Salesforce, and HubSpot, as well as older and custom systems. You don’t need to replace your ERP to fix quoting or inventory.

Will AI make mistakes on our quotes?

AI drafts and your team approves. Nothing goes to a customer without a person signing off, and we build the system to flag what it isn’t sure about instead of guessing. Your reps spend their time checking instead of typing.

What happens to our data when you use AI?

Your pricing, customer, and order data stays in your systems. We build on business AI services that don’t train on your data, and we can keep sensitive fields out of the AI step entirely.

How long does a custom quoting system take?

Most quoting projects launch a first version in 6 to 12 weeks, depending on how many pricing rules and systems it connects to. We build in stages, so your team starts using it early and it keeps improving from there.

Can you build a product configurator for valves or other configured products?

Yes. We build guided configurators that walk buyers through options like size, material, pressure class, and end connection, then resolve their choices to the right part number or send them to a quote request.

Do we have to replace our current website?

No. We can add quote requests, customer accounts, or a product catalog to the site you have, or rebuild it if it’s holding you back.

Have you built AI systems before?

Yes. We run AI in production today, including AI search over large document collections with every answer tied to its source, and automated workflows that read documents, score them, and draft output for a person to approve.

Do you only work with companies in Texas?

No. We’re based in Austin, Texas and work with companies across the U.S. Most of the work happens remotely, and we come on site when it helps.

What does it cost?

It depends on the scope. A single integration or a quote request form costs far less than a full quoting platform. After a discovery call, we send a written plan with pricing for the first phase, so you know the cost before anything starts.

Do you support the software after launch?

Yes. We host, maintain, and support what we build, with same-day response on support requests.

Tell us what’s slowing you down

Share a little about your business and we’ll follow up to set up a short call.